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PostPosted: 14 May 2008, 13:14 
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New Cars Are Gathering Information On You That Might Interest Insurance Companies, Advertisers, Government

ScienceDaily (May 13, 2008) — Years ago, Stanford communication and sociology researcher Clifford Nass wondered why some people treated their computers as humans, instead of machines, a question that led him down a path of interesting research. Now he wonders about drivers willing to have personal conversations with the artificial voice in their cars—and what will become of the secrets the humans share with their four-wheeled friends.

Nass is not the only one wondering. As cars become entertainment centers and data-gathering devices, the amount of information they're collecting about you is rapidly growing. And guess who might be interested? Insurance companies, advertisers, government agencies, your boss and perhaps your spouse.

"If you think about it, your car could know a heck of a lot about you," Nass said in an interview. "It can know where you go, and when. It can know your preferences in music, your preferences in news, your preferences in sports, your eating preferences and your purchasing preferences.

"Are there companies that would pay a lot of money for that information? You betcha."

On the other hand, Nass says, an intelligent car with a caring voice might persuade humans to drive more safely.

Drivers have been talking back to artificial voices since the advent of those annoying "Your door is ajar" messages in the 1980s. But now the floodgates have opened. Drivers can ask questions of their GPS navigation system and get answers. Music systems obey commands to play songs by a specific artist. Your car may dial a telephone or give you a verbal heads-up when the wiper fluid is low or there's traffic ahead. The GPS system, which knows exactly where you are, can offer up suggestions for nearby restaurants. As more cars are outfitted with data hard drives and wireless communication technology, even more information about your listening and driving habits can easily be stored and sent. But sent to whom?

"From the point of view of advertisers, the driver is a great captive audience," Nass said. "You have the ability of knowing where the person is, so you can have very location-specific advertising. A car can say, 'It's lunchtime. I know you like Italian food because I've been tracking where you park your car. There's an Italian restaurant nearby and if you go there now you can get a $3 discount.'

"The insurance company could say, 'Look, you've been parking in high-risk areas. I'm going to raise your collision insurance,' or 'We've detected that you've been driving at 80 miles per hour; that will affect your liability rates.'

"So there are huge social issues about the car."

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PostPosted: 06 Jul 2018, 23:09 
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PostPosted: 13 Jul 2018, 19:57 
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