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PostPosted: 09 Sep 2010, 13:50 
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Farmer's 24 hour milk filling station a hit

(Reuters) - A German dairy farmer has come up with a novel way to drum up new business -- he opened a "milk filling station."

The "Milchtankstelle" near Cologne in the town of Neunkirchen-Seelscheid dispenses the output of 78 cows from a stainless steel vending machine. Customers can either bring their own empty containers or buy milk bottles to fill up.

"I only had a few customers before I opened the station because they had to come at set milking times, which was a problem," dairy farmer Bruno Stauf told Reuters. "Now they can buy my milk whenever they want."

...

"We were no longer getting very much for our milk from the local dairy," Stauf said, who like many dairy farmers in Germany has felt the squeeze of downward pressure on prices at discount supermarkets.

"For half a year were only getting 20 cents per liter and when it's like that, you have to do something else," Stauf said.

At 70 cents a liter, the milk from the filling station is more expensive than at some supermarkets, but Stauf, 55, points out the advantages of tapping a machine for fresh milk.

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